Rule 8: Communication & Branding

A Digital Transformation Project is an abstract creature with reaches into every area of business. A project of such dimensions will be confusing and scary for most people involved. It will be even harder to comprehend and support for the uninvolved. Therefor it is imperative give the Project a face, a brand, which can be used for identification and communication.

A Digital Transformation Project is an abstract creature with reaches into every area of business. A project of such dimensions will be confusing and scary for most people involved. It will be even harder to comprehend and support for the uninvolved. Therefor it is imperative give the Project a face, a brand, which can be […]