365 Days Of Content to Promote Travel & Relocation
Overview & Background
Many businesses suffered because of COVID-19 which forced us to be more visible online. According to a report by the United Nations, there was an additional 782 million people who joined the Internet and social media in just two years since 2019.
For businesses that are not equipped with social media and digital content creation, these past few years have been difficult because they don’t even know where to start. Should I focus more on Instagram, Facebook, or Pinterest? What does my business need?
This is why we tell our clients, don’t focus purely on social media. Put your main efforts on Google.
The 365 Days Of Content campaign focuses on putting daily content on Google with search keywords that will benefit your brand.
Why Invest In Google?
People don’t go to Instagram or Facebook to search for things to do in X city or what to eat in X country. Even you use Google for your online research.
Consistency Is Key
Google will not mark your website as an authority if you are not consistent in content. For Google, yesterday’s news is old news so you have to publish daily for at least one year.
Content Marketing Approach
We will provide a full-service digital/social Media agency with specialized expertise in strategic planning,
consultancy and execution of social media campaigns on diverse touchpoints, an in-depth understanding of social media channels and related networks. Besides Social Media Marketing, we are also very strong in SEO marketing, Facebook/Social Ads and Analytics – with a dedicated, capable, modern, young, and experienced team, that can work precisely and under time pressure.
Our most successful network right now is Mexico Insider which launched in February 2022. For less than 3 months, our network in Mexico reached 100K impressions and 15,000 unique page sessions. You can check this website as the most prolific example that what we do works. Google content is evergreen!
We list down the keywords that the top consumers in the world search for (USA, UK, Canada, and Australia). We will gather all these keywords, and identify their cost per click, search volumes, and competition on Google’s first page.
We spend 3 months creating authentic content in your country. We do this as a cooperation of our team and local specialist. This way we can cover all the possible topics from the keyword research in a shorter time. Additionally this creates a local network of content creators we can tap into for special event and topics as well as content production for the following years.
Since Google can also detect original images, we prefer to do our own content and not rely on stock images and videos. Especially in the days of Artificial Intelligence it is crucial to use original and unique content. This will elevate you from the crowd.
All the collected material now needs to be edited. Videos and images are professionally edited and syndicated in various formats for the different publication channels.
Our pool of content creators and writers will line up articles from our field production shoot and keyword research. These articles will go live every day (scheduled).
After 3 months of publishing content daily, we start on our link-building project that leans heavily on Pinterest and link placements with other relevant authoritative websites. We find it more effective to place links with bloggers because they have a more genuine voice on the Internet, as opposed to placing links on commercial websites.
We will only upload reels on the Instagram account. This will be done daily with a variety of different storylines, voices, unique tales, and many more. Feel free to check Mexico Insider’s Instagram page as an example.
We input all the keywords we want to rank for and track their progress. Most of them will start at page 10 but with our rank tracking and link building strategies, we will push it to page 1.
In addition to the 365 articles we publish in the first year, the client can ask us to cover special events and activities. This allows for the inclusion of topics which might not have been foreseeable when content creation on site took place.
The Following Years
Already after one year of consistent content publication you will have a lasting effect. This effect will however diminish over time if no further publication takes place. We therefore recommend to leverage the gained reach and continue content publication over the following years.
In the following years we focus on updating and maintaining the existing articles and adding new content at half the rate of the first year. We edit all the resources according to new trends, price updates, new hotels, etc. Then we re-index it on Google search console so that people would know that the content has been updated. We then publish every other day.
365 Days Of Content Summary
Your Country Promption Solution
With daily authentic content publication executed by media professionals you will reach far more people in a meaningful way and you will create a lasting effect to extend in following years.
- 50% in advance and USD 5,000 monthly for the 12 months
Year 2: USD 70,000
- USD 28,000 in advance and USD 3,500 monthly for the 12 months
Following Years: USD 45,000
- USD 15,000 in advance and USD 2,500 monthly for the 12 months