365 DAYS OF CONTENT
AT A GLANCE
Website Content Creation
Including branding, domain hosting, Google Analytics Integration, and Search Engine Optimization. We also take care of the branding themes according to our network guides.
Search Engine Optimization
Search Engine Optimization for each post including a package for RankMath Pro (SEO tool). The target keywords for each content will also be put in one file to keep everyone in the loop.
Original Imagery & Videos
Google can now detect if your image is stock or original – original content is always favored, especially if that photo or video does not appear on any other website.
Social Media Management
>Pinterest, Facebook, Instagram & YouTube: Right now, these are the social media platforms that we are pushing – you really can’t focus on all.
Link Building
Link Building Project to improve the domain authority. The more links we place on other websites, the more Google presence we achieve.
Creator Trips
Content Creator Trips to invite bloggers, and influencers, to visit your country. The cost for the trip is not on us but as we are travel bloggers ourselves. We can invite our fellow bloggers to join our campaigns and they always answer us since they know us personally. We will do all the management according to your budget.
365 Days of Content
PHASE 1: THE CREATION
Navigating the evolving digital landscape necessitates a strategic approach to content creation and management. Prioritizing on-site content tailored to engage target audiences is essential, fostering enhanced user experiences and relevancy. This is complemented by the thoughtful aggregation, editing, and crafting of blog posts, curating rich, compelling narratives that captivate and inform. Elevating these practices is the development of an Insider Website, meticulously optimized for superior online visibility through robust SEO practices. This platform integrates advanced CDN capabilities, ensuring streamlined performance and a seamless user experience.
- Definition of Strategy and Target Audience
- Content creation on site
- Content aggregation, editing and blog post creations
- Creation of an Insider Website (SEO, CDN, Security, Hosting, etc.)
- Creation of Social Media accounts
Every component, from hosting to strategic optimization, is finely tuned, establishing a powerful, resilient online presence in a competitive digital marketplace.
4 Months – USD 60’000
365 Days of Content
PHASE 2: PUBLICATION
Over a period of 12 months, a meticulous strategy will unfold through the publication of 365 blog posts, ensuring a constant stream of fresh, engaging content. This will be augmented by extra coverage of six significant events, providing readers with comprehensive insights and highlights, enriching the overall content offering. Additionally, there’s an option to seamlessly integrate social media accounts, facilitating automated post creation and a unified, cross-platform content strategy. This will enhance the digital footprint and audience engagement through cohesive multi-channel narratives. Central to this plan is a steadfast commitment to the constant optimization of SEO and website performance.
- 365 Blog Posts over 12 months
- Extra coverage of 3 Events
- Optional Integration of Social Media accounts (automated post creation)
- Constant optimization of SEO and website performance
By regularly refining these elements, the aim is to bolster visibility, user experience, and the website’s overall effectiveness as a dynamic digital hub in an ever-competitive online ecosystem.
12 Months – USD 60’000
365 Days of Content
PHASE 3: GROWTH
An agile and responsive content strategy is central to our approach, beginning with the annual updating of all existing posts to ensure accuracy and relevance in details such as dates and prices. Over the next four years, a consistent flow of content will be maintained through the publication of four thoughtful posts per month, ensuring a steady stream of engaging and up-to-date information. Integration with social media will be seamless and continuous, promoting a well-connected, cross-platform online presence. Additionally, there’s an option to include specialized coverage of noteworthy events, enhancing the richness and diversity of the content.
- Updating all existing posts (dates, prices, etc.) annually
- Continuous publication of 4 posts per month for 4 years
- Continuous maintenance of Social Media Accounts
- Optional Coverage of annual special Events
- Constant optimization of SEO and website performance
Fundamental to this strategy is the unwavering commitment to continuous SEO optimization and website performance enhancements, aimed at maximizing visibility, user engagement, and overall website efficacy in the fast-paced digital landscape.
48 Months – USD 48’000
365 Days of Content
PHASE 4: GRATUITY
Adhering to a dynamic content strategy, annual updates will be meticulously performed on all existing posts, ensuring the accuracy and relevance of dates, prices, and other pertinent details. Committed to delivering a consistent and engaging flow of information, there will be a continuous publication of four meticulously crafted posts per month for a substantial period of five years. This strategy is complemented by the seamless and continuous integration of social media accounts, promoting a unified and amplified online presence. Furthermore, there exists an option to enhance the content array through specialized coverage of unique events, available at an additional cost.
- Updating all existing posts (dates, prices, etc.) annually
- Continuous publication of 2 posts per month for 5 years
- Continuous linking of Social Media Accounts
- Optional Coverage of special Events at extra cost
This flexible, multi-faceted approach is designed to maintain a vibrant, accurate, and highly engaging digital platform that resonates with contemporary audiences and thrives in the ever-evolving digital ecosystem.
60 Months – USD 12’000
HOW IT WORKS
Production Process
Step 1: Website Creation Using The Insider Brand
Our most successful network right now is Mexico Insider which launched in February 2022. For less than 3 months, our network in Mexico reached 100K impressions and 15,000 unique page sessions. You can check this website as the most prolific example that what we do works. Google content is evergreen!
Step 2: Keyword Research
We list down the keywords that the top consumers in the world search for (USA, UK, Canada, and Australia). We will gather all these keywords, and identify their cost per click, search volumes, and competition on Google’s first page.
Step 3: Filming and Content Creation
We spend 3 months creating authentic content in your country. We do this as a cooperation of our team and local specialist. This way we can cover all the possible topics from the keyword research in a shorter time. Additionally this creates a local network of content creators we can tap into for special event and topics as well as content production for the following years.
Since Google can also detect original images, we prefer to do our own content and not rely on stock images and videos. Especially in the days of Artificial Intelligence it is crucial to use original and unique content. This will elevate you from the crowd.
Step 4: Post-Production
All the collected material now needs to be edited. Videos and images are professionally edited and syndicated in various formats for the different publication channels.
Step 5: Publishing
Our pool of content creators and writers will line up articles from our field production shoot and keyword research. These articles will go live every day (scheduled).
Step 6: Link Building
After 3 months of publishing content daily, we start on our link-building project that leans heavily on Pinterest and link placements with other relevant authoritative websites. We find it more effective to place links with bloggers because they have a more genuine voice on the Internet, as opposed to placing links on commercial websites.
Step 7: Social Media Promotion
We will only upload reels on the Instagram account. This will be done daily with a variety of different storylines, voices, unique tales, and many more. Feel free to check Mexico Insider’s Instagram page as an example.
Step 8: Rank Tracking & Optimization
We input all the keywords we want to rank for and track their progress. Most of them will start at page 10 but with our rank tracking and link building strategies, we will push it to page 1.
Proof of Concept
Current Insider Examples
We are currently active in 2 countries and have amassed a total audience size of 500,000 across our networks.
MEXICO INSIDER PERU INSIDER
We deliver 30 times more visitors than any Google Adwords Campaign:
- With an average Cost per Click of USD 1.53 for Travel & Hospitality in 2024, a monthly budget of USD 1’500 will deliver about 980 website visitors per month.
- After the first year Mexicoinsider.mx has been delivering over 30’000 new and unique visitors each month (March 31st 2023 – March 31st 2024)
- Our Content Marketing approach generates more than 30 times higher Traffic numbers for your money than any comparable Google Ads Campaign!
- The 365 Days of Content strategy is consistent and traffic numbers will grow over time. In comparison, the cost per click on Google Ads will continue to get more expensive as time progresses, delivering you less traffic for your money.
Meet The Team
Andre Mueller
CEO and Founder
Trisha Velarmino
Editor in Chief
Derek Phoenix
Head of Web & Development
Maria Veloso
Pinterest Expert
Joshua Müller
Director Switzerland
