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365 Days of Content

    $180'000.00 excluding VAT

    365 DAYS OF CONTENT SUMMARY

    • Website content creation including branding, domain hosting, Google Analytics Integration, and Search Engine Optimization. We also take care of the branding colors according to our network guides
    • Search Engine Optimization for each post including a package for RankMath Pro (SEO tool). The target keywords for each content will also be put in one file to keep everyone in the loop.
    • Original media that we film ourselves! Google can now detect if your image is stock or original – original content is always favored, especially if that photo or video does not appear on any other website.
    • Social media management for Pinterest, Instagram, and Facebook. Right now, these are the three social media platforms that we are pushing – you really can’t focus on all.
    • Link building project to improve the domain authority. The more links we place on other websites, the more Google presence we achieve.
    • Content Creator trips to invite bloggers, and influencers, to visit your country. The cost for the trip is not on us but as we are travel bloggers ourselves, we can invite our fellow bloggers to join our campaigns and they always answer us since they know us personally. We will do all the management according to your budget. See creator trips that we’ve done in the past.
    • 10 years of promotion for only than USD 1,500 per month
     

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    365 DAYS OF CONTENT TO PROMOTE TRAVEL & RELOCATION

    OVERVIEW & BACKGROUND

    Many businesses suffered because of COVID-19 which forced us to be more visible online. According to a report by the United Nations, there was an additional 782 million people who joined the Internet and social media in just two years since 2019.

    For businesses that are not equipped with social media and digital content creation, these past few years have been difficult because they don’t even know where to start. Should I focus more on Instagram, Facebook, or Pinterest? What does my business need?

    This is why we tell our clients, don’t focus purely on social media. Put your main efforts on Google.

    The 365 Days Of Content campaign focuses on putting daily content on Google with search keywords that will benefit your country.

     

    WHY INVEST IN GOOGLE?

    People don’t go to Instagram or Facebook to search for things to do in X city or what to eat in X country. Even you use Google for your online research.

     

    CONSISTENCY IS KEY

    Google will not mark your website as an authority if you are not consistent in content. For Google, yesterday’s news is old news so you have to publish daily for at least one year.

     

    10 YEARS OF CONSISTENCY – 3650 DAYS OF CONTENT

    Our 4 phase approach guarantees 10 years of continuous current content and growth. We build on and expand the foundation created in the first phase to achieve unprecedented ROI for your Country. 

     

    CONTENT MARKETING APPROACH

    We will provide a full-service digital/social Media agency with specialized expertise in strategic planning,
    consultancy and execution of social media campaigns on diverse touchpoints, an in-depth understanding of social media channels and related networks. Besides Social Media Marketing, we are also very strong in SEO marketing, Facebook/Social Ads and Analytics – with a dedicated, capable, modern, young, and experienced team, that can work precisely and under time pressure.

    The Insider Group is a professional strategic full service digital/social media agency to assist in the development,
    implementation and ongoing, long-term operative execution of Search Engine visibility strategy in order to enhance the
    positioning of a country on Google.

    • To generate awareness for the opening and new information about a country and to position our Insider brand as a trustworthy and reliable source on the Internet.
    • To create an innovative, effective, and measurable search engine visibility strategy
    • To evaluate, filter, and selectively work & aligning with provided Insider Group brand strategy and output
    • To create and design a worldwide resource for all ages and tailored social media content plan in alignment with provided plan by The Insider Group branding guidelines.

    What we want to achieve through digital presence:

    • Raise awareness for the current tourism situations in all the networks we cover
    • Gain brand loyalty. Our goal is that people who read us in Mexico (which are 85% American consumers) will also be loyal to our other Insider brands.
    • Relevant content & links ( Storytelling)
    • Engaging posts
    • Creation of an Insider Fan Community on Facebook to answer questions from people.
    • Change consumer’s mindset towards visiting a country or moving to that country
    • Provide a platform to discuss and exchange relevant topics
    • Provide help & solutions for problems/issues with traveling to X country by knowing what search keywords people are using, together with the search volume per country.
    • Direct more consumers to our Insider websites.

    1. The conception of selected Insider networks and strategy consulting
    2. Project management, assistance with (weekly) communication planning
    3. Content creation (in accordance with the monthly Insider content plan development
      of min. 1 blog post and social media post per day, per channel).
    4. Create and lead Facebook (Social Media) Ad campaign; including constant optimization of campaigns (ideally 24h/day)
    5. Social Community Management
    6. Monitoring (incl. at least weekly reporting, including relevant optimization recommendations based on data)
    7. Optimization and channel development: Qualitative (Quality of Dialogues, Reach of Influence, Survey); Quantitative (Amount of comments, Average likes & followers/week, av. time of reaction and interaction)

    Content Creation / Creative Production

    The client will be responsible to take us to country X in order to make our content. We usually do a 3-month creative field filming which will be enough for a 1-year content.

    Strategic Consultancy

    Full proposal of strategic direction including search engine visibility concept, timeline, creative references, deliverables, channels selection, content plan, advertising, reviews, as well as budget allocation

    • Bi-weekly Performance Report
    • Monthly work review meeting
      • Digital insights & analytics of performance
      • Forecast and suggestions for further optimization
    • Design and creation of appropriate social media posts
     

    THE FOLLOWING YEARS

    Already after one year of consistent content publication you will have a lasting effect. This effect will however diminish over time if no further publication takes place. We therefore recommend to leverage the gained reach and continue content publication over the following years.

    In the following years we focus on updating and maintaining the existing articles and adding new content at half the rate of the first year. We edit all the resources according to new trends, price updates, new hotels, etc. Then we re-index it on Google search console so that people would know that the content has been updated. In addition to the updates we publish new blogs on a digressive scale through the years.

     

    365 DAYS OF CONTENT SUMMARY

    • Website content creation including branding, domain hosting, Google Analytics Integration, and Search Engine Optimization. We also take care of the branding colors according to our network guides
    • Search Engine Optimization for each post including a package for RankMath Pro (SEO tool). The target keywords for each content will also be put in one file to keep everyone in the loop.
    • Original media that we film ourselves! Google can now detect if your image is stock or original – original content is always favored, especially if that photo or video does not appear on any other website.
    • Social media management for Pinterest, Instagram, and Facebook. Right now, these are the three social media platforms that we are pushing – you really can’t focus on all.
    • Link building project to improve the domain authority. The more links we place on other websites, the more Google presence we achieve.
    • Content Creator trips to invite bloggers, and influencers, to visit your country. The cost for the trip is not on us but as we are travel bloggers ourselves, we can invite our fellow bloggers to join our campaigns and they always answer us since they know us personally. We will do all the management according to your budget. See creator trips that we’ve done in the past.
    • 10 years of promotion for only than USD 1,250 per month
     

    YOUR COUNTRY PROMPTION SOLUTION FOR USD 150,000

    With daily authentic content publication executed by media professionals you will reach far more people in a meaningful way and you will create a lasting effect to extend in following years. Our 4 Phase approach guarantees 10 years of unparalleled reach in your target audience

    Phase 1: Initial Production Phase (4 Months) – USD 60,000
    • Definition of Strategy and Target Audience
    • Content creation on site 
    • Content aggregation, editing and blog post creations
    • Creation of an Insider Website (SEO, CDN, Security, Hosting, etc.)
    • Creation of Social Media accounts

    Phase 2: Publication Phase (12 Months) – USD 60,000

    • 365 Blog Posts over 12 months
    • Extra coverage of 3 Events
    • Optional Integration of Social Media accounts (automated post creation)
    • Constant optimization of SEO and website performance

    Phase 3: Growth Phase (48 Months) – USD 24,000

    • Updating all existing posts (dates, prices, etc.) annually
    • Continuous publication of 4 posts per month for 4 years
    • Continuous maintenance of Social Media Accounts 
    • Optional Coverage of annual special Events
    • Constant optimization of SEO and website performance

    Phase 4: Gratuity Phase (60 Months) – USD 6,000

    • Updating all existing posts (dates, prices, etc.) annually
    • Continuous publication of 2 posts per month for 5 years
    • Continuous linking of Social Media Accounts 
    • Optional Coverage of special Events at extra cost